innerbridge has years of experience developing and launching Web sites, microsites, and landing pages that are designed to deliver results, such as increasing market awareness, better educating prospects about available products and services, and unifying organizational marketing efforts. We work with clients to understand site goals and then tailor solutions to budgets, audiences, performance goals, and other organizational needs. We ensure that the amount of creativity in terms of both design and site functionality matches the needs and resources available to the client.
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innerbridge leverages its SEO knowledge, a series of related tools, and years of user-centric research and experience to ensure that your marketing messages achieve maximum visibility within identified customer segments. Optimizing a site enables organizations to improve qualified traffic without investing additional marketing and advertising budget in attracting visitors. SEO activities are often the first part of a two-step process that includes search engine marketing (see below).
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innerbridge has many years of experience managing search engine marketing programs -- from campaigns that spend only hundreds to those that spend tens of thousands of dollars per month. At the very least, you should understand how paid-for programs influence Web traffic, including the traffic of your competitors (this program will help you understand the value of the ubiquitous Google AdWords™ offering). In the majority of cases where some paid-for search engine marketing makes sense, we can help choose appropriate keywords, optimize site pages, and spend your money effectively.
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innerbridge has extensive experience crafting and measuring email campaigns that significantly increase lead generation and sales. We also understand and work with the latest email technology for message personalization and tracking. Our email marketing programs and advice are designed to dovetail with your entire outgoing communication plan, ensuring that you understand how particular campaigns and their results affect your overall marketing strategy.
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In a digital world, organizational marketing often can be enhanced by using new and repurposed communication techniques, such as launching blogs and delivering electronic newsletters. innerbridge understands the value of these efforts and can help you decide whether the return on the initiatives is worth the effort. When it makes sense, we can help you develop a realistic and maintainable blog that can achieve desired results while still providing value to a growing readership. We can also help design and deliver newsletters that reinforce marketing messages beyond email campaigns and press releases.
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Organizations without some form of sales force automation (SFA) or a more comprehensive CRM offering cannot understand or optimize the most basic of sales and marketing activities, such as tracking the number and quality of new leads, analyzing the reasons for wins and losses, calculating the average closing time of deals, and measuring the impact of marketing campaigns on revenue generation. innerbridge works with leading SFA/CRM systems, such as salesforce.com, enabling and managing plug-ins and enhancements to critical components, including dashboards, campaign tracking, and lead qualification.
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Even if your organization has the time and budget to market to the masses, in most cases, it shouldn't. A cornerstone of effective marketing is to establish a well-defined, core audience -- individuals with relevant titles in specific industry verticals -- and create targeted programs to capture its interest. As this initial marketing effort proves its value, you can then refine communication based on audience profiles and expand activities to include additional market segments. innerbridge works with organizations to define campaign goals, prioritize audience segments, and tailor messaging to best achieve results, whether the desire is to increase brand awareness, generate more leads, or expand existing client relationships.
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innerbridge has extensive public, media, and analyst relations experience from both the vendor (producer) and external consumer (e.g., industry analyst and user organization) perspective. We can help you understand what to look for in a PR firm and how to manage the relationship, as well as discuss the most effective ways to attract media and analyst coverage. With extensive experience writing, creating compelling graphics, and editing content, innerbridge can author, review, and provide feedback on all forms of external communication, including bylined articles, vendor newsletters, topical whitepapers, and roadshow slide decks.
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