Being "green" is all the rage in marketing these days. Print, TV, radio, and online advertisements pitch eco-friendly products and offerings. Riding on the back of intense media coverage of the climate change issue and the dramatic increases in energy costs, especially...
Tactical advice: May 2008 Archives
For small or startup organizations, finding a cost-effective contact management system is not an easy task. It's critical to track interactions with prospects,clients, vendors, partners, and sometimes the media, but the most well known offerings don't offer enough value for the cost. Highrise by 37signals is a welcome exception, providing great value at a low price point. It success also provides lessons for those marketing online services.
