It occurred to us after watching some particularly bad product demos on the Web that marketers at software companies don't watch enough late night TV. And we're not talking about the re-runs of Three's Company or M*A*S*H. We are talking about the ubiquitous infomercials (and no, not the one of they really happy guy who can't stop grinning). If marketers paid more attention to how consumer household products are hawked, they might use that knowledge to create more compelling online demos -- demos that lead to fatter sales pipelines and shorter sales cycles.
Tactical advice: January 2008 Archives
We recently received an email from a PR company proclaiming, "Direct Sales Does Not Sell!" While it has a ring of authority, we don't back the call. Direct sales isn't dead -- it's just a different animal today. While it certainly doesn't sound as provocative, the message should really read: "Traditional direct sales tactics are not enough to win over more sophisticated, plugged-in customers."
