One of the keys in any marketing effort, such as naming a product or choosing a Web site URL, is to make a decision that will at the very least be neutral and at best be positive. Pragmatism, particularly in business-to-business technology marketing, should be a core philosophy. It is better for companies to cap discussions and get on with the dirty but necessary work of lead generation, scheduling prospect meetings, influencing the press, and improving the product to meet current and expected client demands.
