Whether trying to download software or a whitepaper, we've all had issue with onerous, lengthy, intrusive site registration forms. Being in the marketing and PR profession, we know what those registration forms are trying to do. But most online registration forms suffer from a fatal flaw -- they don't work. Few site visitors want to take the time to fill out tens of fields or have the inclination to enter real information when they are just kicking the digital tires. In this post, we discuss online registration and forms best practices.
