One of the keys in any marketing effort, such as naming a product or choosing a Web site URL, is to make a decision that will at the very least be neutral and at best be positive. Pragmatism, particularly in business-to-business technology marketing, should be a core philosophy. It is better for companies to cap discussions and get on with the dirty but necessary work of lead generation, scheduling prospect meetings, influencing the press, and improving the product to meet current and expected client demands.
Recently in Site design Category
Whether trying to download software or a whitepaper, we've all had issue with onerous, lengthy, intrusive site registration forms. Being in the marketing and PR profession, we know what those registration forms are trying to do. But most online registration forms suffer from a fatal flaw -- they don't work. Few site visitors want to take the time to fill out tens of fields or have the inclination to enter real information when they are just kicking the digital tires. In this post, we discuss online registration and forms best practices.
There are a variety of business reasons to justify a site redesign. Often, two or more reasons will green light a project. For example, an organization may need to update its site with the introduction of a new product. Given that need, it may take advantage of the re-launch to add Ajax-based interactive menus and graphics (for example, a scrollable list of customers) to improve site ease-of-use. With the cost of Web site redesigns often ranging into the tens of thousands for a moderately complex site, having multiple justifications and delivering multiple new, incidental capabilities and features is often the norm.
