This post will walk you through a process that can be used to measure your core search terms effectiveness. It's a relatively simple, repeatable process that can be very effective for making quick, tactical changes to Web sites and marketing campaigns. As a bonus, this approach also shows who else is using your terms -- a valuable bit of competitive intelligence.
Recently in SEO/SEM Category
There are a variety of business reasons to justify a site redesign. Often, two or more reasons will green light a project. For example, an organization may need to update its site with the introduction of a new product. Given that need, it may take advantage of the re-launch to add Ajax-based interactive menus and graphics (for example, a scrollable list of customers) to improve site ease-of-use. With the cost of Web site redesigns often ranging into the tens of thousands for a moderately complex site, having multiple justifications and delivering multiple new, incidental capabilities and features is often the norm.
