Corporate blogs can provide tremendous return, such as expanding your market awareness, automatically filling your sales pipeline, and helping you uncover potential product opportunities. But should you resist the temptation or start posting today? Based on our real world experience, we outline the critical steps to follow in order to develop and maintain an effective blog.
Public relations/media: January 2008 Archives
It's January, and that means every marketing and public relations (PR) expert in almost any industry -- not just the technology and consumer electronics (CE) markets -- must deal with the awe, jealously, and bewilderment of the media frenzy generated by Apple. No other company can expect to duplicate the success of Apple. So outside of being green with envy, the key is to understand what aspects of the Apple PR machine -- and how the media responds -- can be used to your advantage. Learn where you can, imitate when you can, and explore how to improve your PR efforts.
