Being "green" is all the rage in marketing these days. Print, TV, radio, and online advertisements pitch eco-friendly products and offerings. Riding on the back of intense media coverage of the climate change issue and the dramatic increases in energy costs, especially...
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One of the keys in any marketing effort, such as naming a product or choosing a Web site URL, is to make a decision that will at the very least be neutral and at best be positive. Pragmatism, particularly in business-to-business technology marketing, should be a core philosophy. It is better for companies to cap discussions and get on with the dirty but necessary work of lead generation, scheduling prospect meetings, influencing the press, and improving the product to meet current and expected client demands.
Vendor blogging initiatives offer great reward, but a project can stumble when facing the inevitable challenges of creating and approving content and reacting to negative feedback. In this post, we will examine some of the issues of vendor blogging, look at ways to easily spot and try and mitigate these issues, and, finally, talk about the role of third parties in providing a blog management service.
Corporate blogs can provide tremendous return, such as expanding your market awareness, automatically filling your sales pipeline, and helping you uncover potential product opportunities. But should you resist the temptation or start posting today? Based on our real world experience, we outline the critical steps to follow in order to develop and maintain an effective blog.
It's January, and that means every marketing and public relations (PR) expert in almost any industry -- not just the technology and consumer electronics (CE) markets -- must deal with the awe, jealously, and bewilderment of the media frenzy generated by Apple. No other company can expect to duplicate the success of Apple. So outside of being green with envy, the key is to understand what aspects of the Apple PR machine -- and how the media responds -- can be used to your advantage. Learn where you can, imitate when you can, and explore how to improve your PR efforts.
