This post will walk you through a process that can be used to measure your core search terms effectiveness. It's a relatively simple, repeatable process that can be very effective for making quick, tactical changes to Web sites and marketing campaigns. As a bonus, this approach also shows who else is using your terms -- a valuable bit of competitive intelligence.
Online marketing: March 2008 Archives
Vendor blogging initiatives offer great reward, but a project can stumble when facing the inevitable challenges of creating and approving content and reacting to negative feedback. In this post, we will examine some of the issues of vendor blogging, look at ways to easily spot and try and mitigate these issues, and, finally, talk about the role of third parties in providing a blog management service.
