Corporate blogs can provide tremendous return, such as expanding your market awareness, automatically filling your sales pipeline, and helping you uncover potential product opportunities. But should you resist the temptation or start posting today? Based on our real world experience, we outline the critical steps to follow in order to develop and maintain an effective blog.
Online marketing: January 2008 Archives
It occurred to us after watching some particularly bad product demos on the Web that marketers at software companies don't watch enough late night TV. And we're not talking about the re-runs of Three's Company or M*A*S*H. We are talking about the ubiquitous infomercials (and no, not the one of they really happy guy who can't stop grinning). If marketers paid more attention to how consumer household products are hawked, they might use that knowledge to create more compelling online demos -- demos that lead to fatter sales pipelines and shorter sales cycles.
