Many organizations are tempted to outsource telesales, but without processes in place and without understanding the best model for the company, contracting with a third-party can do more harm than good. In this post, we discuss how to get your telesales processes in order and debate the various models for telesales.
Recently in Direct sales Category
We recently received an email from a PR company proclaiming, "Direct Sales Does Not Sell!" While it has a ring of authority, we don't back the call. Direct sales isn't dead -- it's just a different animal today. While it certainly doesn't sound as provocative, the message should really read: "Traditional direct sales tactics are not enough to win over more sophisticated, plugged-in customers."
