For small or startup organizations, finding a cost-effective contact management system is not an easy task. It's critical to track interactions with prospects,clients, vendors, partners, and sometimes the media, but the most well known offerings don't offer enough value for the cost. Highrise by 37signals is a welcome exception, providing great value at a low price point. It success also provides lessons for those marketing online services.
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Many organizations are tempted to outsource telesales, but without processes in place and without understanding the best model for the company, contracting with a third-party can do more harm than good. In this post, we discuss how to get your telesales processes in order and debate the various models for telesales.
Whether trying to download software or a whitepaper, we've all had issue with onerous, lengthy, intrusive site registration forms. Being in the marketing and PR profession, we know what those registration forms are trying to do. But most online registration forms suffer from a fatal flaw -- they don't work. Few site visitors want to take the time to fill out tens of fields or have the inclination to enter real information when they are just kicking the digital tires. In this post, we discuss online registration and forms best practices.
There are a variety of business reasons to justify a site redesign. Often, two or more reasons will green light a project. For example, an organization may need to update its site with the introduction of a new product. Given that need, it may take advantage of the re-launch to add Ajax-based interactive menus and graphics (for example, a scrollable list of customers) to improve site ease-of-use. With the cost of Web site redesigns often ranging into the tens of thousands for a moderately complex site, having multiple justifications and delivering multiple new, incidental capabilities and features is often the norm.
