This post will walk you through a process that can be used to measure your core search terms effectiveness. It's a relatively simple, repeatable process that can be very effective for making quick, tactical changes to Web sites and marketing campaigns. As a bonus, this approach also shows who else is using your terms -- a valuable bit of competitive intelligence.
March 2008 Archives
Vendor blogging initiatives offer great reward, but a project can stumble when facing the inevitable challenges of creating and approving content and reacting to negative feedback. In this post, we will examine some of the issues of vendor blogging, look at ways to easily spot and try and mitigate these issues, and, finally, talk about the role of third parties in providing a blog management service.
Many organizations are tempted to outsource telesales, but without processes in place and without understanding the best model for the company, contracting with a third-party can do more harm than good. In this post, we discuss how to get your telesales processes in order and debate the various models for telesales.
Going green is now a compelling proposition for organizations that want to potentially reduce energy costs as well as promote themselves as environmentally friendly. But green, like many terms, has taken on many meanings. The "greeness" of vendors is hard to verify as companies tout very different energy strategies. For Web hosting, organizations have plenty of options to go green, and innerbridge has taken the plunge with its service provider.
