About innerbridge
innerbridge is a marketing strategy services firm located in Portsmouth, New Hampshire, founded by technology industry veterans with years of marketing, media relations, design, and industry analyst experience. We are dedicated to making our clients successful by maximizing programs and strategies. While we tend to work primarily with technology companies, the innerbridge team helps all types of organizations understand and maximize their marketing activities.
Philosophy
innerbridge's business is based on adhering to five core concepts:
Effective programs and advice. The only way to be successful is to have a vision of what success means. With that vision in hand, there must be some way to measure progress. With data in hand, innerbridge and its customers can modify tactics and strategy to increase effectiveness.
Efficient use of resources. In a fantasy world, marketing has all the budget it needs for any program it can dream up. In reality, limited budgets require that a full range of potential programs and activities be considered -- but only some pursued. innerbridge can help create a broad list of options and prioritize those options that make the most sense.
Pragmatic creativity. Marketing does not need to be all flash and color; sometimes the most effective programs are Spartan and simple. Other times, creativity and outside-the-box thinking are required. The key is to choose the proper level of creativity required for any given activity.
Tailored solutions. Programs may be new and innovative or established and proven, but they must all be fine-tuned to fit the needs of each organization.
Integrated with existing processes and systems. Marketing programs and strategies will fail to deliver the intended results if they are islands of independent activity. Technology solutions must be tied to existing systems, and new tools and processes must integrate with how the organization works.
The people
innerbridge was founded by Nick Allen and Tom Rhinelander in 2007. With their internal and external marketing experience, they offer clients unique insight and knowledge.
| Nick Allen | Tom Rhinelander | |
Nick has more than 15 years of experience in high-tech marketing. He has managed multi-million dollar marketing budgets, running a variety of activities, such as personalized email programs, trade show appearances, industry analyst road shows, user conferences, CRM integration efforts, and online and traditional media campaigns. He has extensive experience interacting with company boards and venture capitalists, as well as with business and trade press, industry analysts, and PR firms. Nick most recently ran marketing at Klocwork, a software development tools vendor. Previously, he worked at Swingtide (an XML and Web services company), Bowstreet (now part of IBM), and in a variety of roles at Forrester Research (technology industry market research and consulting firm). |
Tom has over 15 years in the technology field as a research analyst and consultant, working with a diversity of organizations that develop and market technology solutions as well as those that use it in their day-to-day activities. He has analyzed consumer and business technologies and their adoption motivations and patterns, and worked with all types of technology companies (both hardware and software). He has many years experience working with organizations interested in and implementing technology and technology-related business processes. He previously worked at Forrester Research in a variety of analyst roles and started the New Rowley Group to continue independent analyst work. |